Play
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Huawei x TrackAI
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Branded Documentary
Tech

Huawei x TrackAI

Brief
The TrackAI project is the first film in a series of branded documentaries that showcases Huawei's collaboration with startups across Europe.
details
Up to 90 percent of visual impairments in children are preventable or curable if caught early enough. AI is now making that possible.

TrackAI

Strategy
The TrackAI project is the first film in a series of films profiling Huawei's collaboration with startups across Europe. In this film, we were assigned to shoot DIVE, a Spanish start-up that utilized Huawei's artifical intelligence and developed an easy-to-use device for non-trained professionals to identify these children with visual disorders. While planning for the film, we had to juggle between two key storylines – DIVE Medical's journey as well as their partnership with Huawei. Our aim was to humanise this story by telling it through the lens of Julietta, who was diagnosed with congenital cataracts when she was one year old. The film could have ended up as an impersonal, corporate technology story. However we pushed to utilise authentic documentary storytelling to ensure that the impact of the technology could be emotively conveyed. The film will be broadcast on CNN.
Outcome
Brand presence
We worked with the Huawei team to craft personal stories, drawing on hand-drawn animation and beautiful imagery to elevate the ambition and heighten key moments of conflict and resolution in the films.
Brand presence
The films have generated over one million views each on Huawei’s Facebook pages alone.
Brand presence
Huawei subscribes Ren to make other 8 case videos as we have completed an excellent task.
Brand presence
We worked with the Huawei team to craft personal stories, drawing on hand-drawn animation and beautiful imagery to elevate the ambition and heighten key moments of conflict and resolution in the films.
Brand presence
The films have generated over one million views each on Huawei’s Facebook pages alone.
Brand presence
Huawei subscribes Ren to make other 8 case videos as we have completed an excellent task.
Brand presence
We worked with the Huawei team to craft personal stories, drawing on hand-drawn animation and beautiful imagery to elevate the ambition and heighten key moments of conflict and resolution in the films.
Brand presence
The films have generated over one million views each on Huawei’s Facebook pages alone.
Brand presence
Huawei subscribes Ren to make other 8 case videos as we have completed an excellent task.
1 / 3

Let's talk

We love complex things. But let’s start simple

We love complex things.
But let’s start simple

© 2024 Ren Studios All rights reserved.
© 2024 Ren Studios All rights reserved.