TandemAI offers a premium suite of AI-driven and physics-based software tools designed to enhance the pre-clinical drug discovery process. This project centers around creating a dynamic video to introduce the client’s updated drug design platform, Tandemiz 3.0, which will be unveiled at an upcoming launch event.
Since the video is set to kick off the event, our main goal was to craft a film that immediately captivates the audience. This required striking the right balance: delivering technical precision while ensuring the video remains engaging and stimulating, laying the groundwork for deeper exploration. As a result, significant effort was dedicated to developing content that seamlessly blends informative insights with entertainment value.
To achieve this, we leveraged conceptual 2D illustrations to transform complex scientific concepts into visually compelling elements for the audience. We also employed 3D models to vividly demonstrate the complexities of drug molecule design within our client's software, highlighting the scientific rigor behind the product. To ensure the 3D assets were both realistic and fluid in motion, we developed custom interpolation coding, addressing both the technical challenges and enhancing the realism of the 3D assets.
The video premiered at the launch event and successfully captivated an audience of approximately 300 attendees, setting the stage for the evening’s subsequent programs.