Luther System

Distilling a complex, enterprise-scale blockchain technology into a succinct, targeted pitch.

Luther Systems is a deep process automation platform that aims to automate complicated enterprise processes across teams, departments, and regions. It is the only platform in the world that enables automation at such a large scale, and ensures that disparate actors in an enterprise all have a single source of truth. The core technology is complex, built on blockchain technology that eschews the typical cloud-based approach that other comparable automation platforms take. But that meant that it was hard to communicate: in its early stages, Luther's pitch would take two hours. In order to help Luther tackle this communication problem, PR agency Freuds led a full branding and visual revamp of Luther. Our team worked closely with Freuds' in-house Atomized Studios to rethink how Luther should pitch itself – reworking the entire sales and marketing process. We produced two animations that distilled all of that thinking, one that targeted a broader tech audience, and another more detailed explainer that would be aimed at CTOs and COOs. These films are now the heart of Luther's sale process, allowing their team to spend only minutes – rather than hours – explaining their technology, so that they can swiftly move to the direct impact that they can create for their clients. Our team's broad knowledge of science and technology meant that we could engage in-depth with a complex subject-matter like this, and ensured that the technology permeated the full brand ID.