Aerêve

The Aerêve project is a branded documentary that explains the novel technology for anti-money laundering developed by Aerêve.

Aerêve provides industry expertise related to sanction screening testing solutions. As a regulatory technology, Aerêve is developed by AML experts, but faced a key communication challenge -- it provides a niche, highly expert industry searching, but it is fundraising from non-expert investors. To solve that, we developed an accessible storyline of an examplary money-launderer being caught by Aereve's technology – with the aim to make the subject matter relatable and not so abstract. Using life experiences that a normal audience can relate to, we distilled the core of a two hour pitch into a short video, providing audience with the base necessary understanding to then engage in meaning conversation. Since delivery, this branded animation forms the core of their public pitches. The company itself have won numerous awards subsequently.