Project 95 is a national non-profit organization working to protect people and their communities during the pandemic by providing them with equitable access to affordable, authentic N95 respirators and other products in United States. We paired up with other creators and produced the animation sequence for this multimedia explainer film.
To engage viewers with this charitable effort that addressed the urgent PPE shortage problem, we created a simple but straightforward animated illustration that sheds light to the deep-rooted cause of the problem, and hence the reason why Project N95 was created.
Relying on raw and expressive hand-drawn animation, and coupled with a powerful rhythmic soundscape, we strive to capture viewers attention and make them emotionally involved in the message conveyed.
The final work is later featured in media outlets such as Fast Company, NBC news and NYT, Bloomberg, and Business Insider.