Egglogics

The Egglogics project is a high quality 3D animation video that showcases Egglogics’ proprietary Eggboost cell and microfluidic chip technology.

IVF is often a scary and frustrating process. Therefore, the goal of the film is to demystify the process by using simple and approachable language with spotless and glass-like visualization to present subject matter in a clear and non-threatening fashion. At its core, the film aims to efficiently deliver the right messages to the company's different target audiences, including future patients, investors and clinics/physicians for out-licensing opportunities. Serving as the key science expert for REN, Dr. Alastair Louey vetted every bit of science in dialogue with Egglogics team to ensure scientific accuracy before we moved on to the creative process. By combining concise language and clean visual design, we aim to create an animation that helps assure viewers and educates them at the same time without oversimplifying the science. Since delivery, Egglogics has used this animation to present at the 2022 Start-up Express competition. They won the ‘Winning Start-up’ and ‘AMTD SpiderNet Start-up’ awards. They will also use it during their Series A funding round.